Hey Greenblasters! Question for ya:

Have you seen those videos on YouTube recently that say:

“How I’d _____ If I Had To Start Over”

Well, I wanna do one.

But in my newsletter, not YouTube.

And for all you guys who read this newsletter to help you kickstart and/or jumpstart your paid speaking career.

So:

Here’s the first 7 things I’d do to start getting paid to speak:

1. Write out my 3-Act Speaker Story

2. Choose a corporate audience

3. Research their problems

4. Create a Signature Workshop

5. Pitch it on LinkedIn

6. Collect everything from the first workshop

7. Leverage that for more gigs

Sound too easy? Of course it does. It’s a list.

Let’s break it down:

1. Write out my 3-Act Speaker Story

I've written about this a bunch. Sometimes I call it “Founder Story”, but it’s the same thing.

The point of this is:

Your story = your purpose.

If you don’t have a clear idea of:

• where you came from,

• how that shaped you,

• & why you do what you do

You’ll never create the type of “personal brand” - yes, I said it - that event planners look for in speakers.

As I like to say - and will probably be the title of my next book:

STORY FIRST.

2. Choose a corporate audience

Why corporate?

Why not schools, nonprofits, conferences, or associations?

Because corporations have the money. Simple.

And they have budgets for training. If you can help them solve a specific problem for them, they’ll pay you to come in and talk about it.

So start with corporate, and make sure the audience are people you can help, based on your STORY.

3. Research their problems

This is where life and work experience come in handy:

Have you worked in corporate before? Have you done any 1:1 coaching or consulting for corporate people? Do you know lots of people in a specific job title, department or industry?

Use this knowledge as a starting off point, and set up Zoom calls with 10 people in this “niche”. Use Perplexity to research the rest.

You’re looking for KPI’s (Key Performance Indicators) you can improve, like:

• customer retention

• project lead time

• employee engagement

• or the grandaddy: REVENUE/PROFIT

The person responsible for bringing you in wants a workshop that addresses whatever KPIs they’ve been tasked to improve.

4. Create a Signature Workshop

So why a workshop instead a keynote?

Well, I’ve already told you that.

(TL;DR: It’s easier to get the gig when you’re starting out.)

And HOW to create this so-called “Signature Workshop?”

Here’s the guide:

It’s all in there, lemme know if you have any questions.

…

You know what, I think that’s enough for today, don’t you?

I feel like we’re all tired.

Plus, I have no idea if you guys want to read about this.

SO, I’ll do part 2 where I cover:

5. Pitch your workshop on LinkedIn

6. Collect everything from the first workshop

7. Leverage that for more gigs

if I get enough “YES!” replies to this email.

That’s it for this week!

Greenblast… out 🚀