Hey Greenblasters!

For this one, I’m getting back to the practical advice for speakers & coaches after sharing potentially WAY too much of my private life in the last 2.

However, a few of you reached out to me personally to tell me how much those newsletters affected you. So I’m glad I did it, and it’s another point for the “vulnerability is good” community.

Regardless:

Let’s talk marketing.

My favourite definition of marketing ever comes from an unlikely source:

A Pakistani TV drama that I watched with my wife to practice my Urdu, called “Parizaad”

One of the characters says:

“What can be seen, can be sold.”

This is all marketing is, really:

How can you make your “goods” visible (and attractive) to the right people?

In the speaking world, your “talks” are the goods, and the right people are:

• Event organizers

• Corporate talent buyers

• L&D Heads

• HR Heads

• VPs of Sales

• Director of Education

• Learning Chair

• or Program Manager

(among others, it can change from event/company to event/company).

So:

Marketing the 2 types of talks

As we said last week, keynotes and workshops serve 2 different functions for the event organizers:

The keynote speaker helps SELL the event in advance, and is there for “wow” / inspiration / entertainment factor for the audience;

And the workshop speakers help provide VALUE for the attendees, making them feel like they learned something concrete and useable for their jobs.

SO:

To market a keynote, amp up the “wow” factor.

To market a workshop, emphasize the learning transformation.

For a keynote:

Talk about and / or show footage of:

• how excited the audience gets

• how many stages you’ve rocked around the world

• audience feedback & testimonials like:

  • inspiring

  • motivational

  • impressive

  • energy was amazing

  • best speaker ever, etc.

• how much of a big deal you are:

  • Awards

  • Impressive achievements

  • Big media features

  • Bestseller books (??)

• And which big conferences/companies have had you

For a workshop:

• how much the audience learns, and about what specifically

• business results you’ve created for individuals and orgs

• audience feedback & testimonials like:

  • insightful

  • actionable

  • valuable

  • engaging

  • … things I can use in my business tomorrow etc.

• how much of a big deal you are IN YOUR FIELD:

  • Businesses started, sold, worked at etc.

  • Impressive achievements (usually money-related)

  • Relevant degrees, studies, experience or experiments

  • Relevant books (??)

• AND which big conferences/companies have had you as well

Ok, but where do I put all this stuff??

In the interest of keeping this newsletter digestible for the modern human brain, I’ll end here, but next week, I’ll go into:

“Marketing assets you need for getting booked to speak”

Sound good? Ok, cool. I knew you’d understand.

THAT’S IT for this week!

I’ll see ya in the next one, Greenblast OUT 🚀

P.S. I’m fully booked on 1:1 coaching clients, but if you wanna work with me, you can:

• Book a Speaking Strategy call to kickstart your Signature Workshop

• Join my community Coaches Who Speak to accelerate your speaking career

• Or book an availability call for me to come speak at your company