Sup Greenblasters!

How are ya? I hope good. I hope that the pressure of living in our modern society with a nervous system adapted to hunting and gathering isn’t slowly eroding your will to live.

I mean… I’m good too!

Today, we’re answering a question directly from YOU.

(Not you, particularly.)

I posted on LinkedIn about how “content creation is self-discovery.”

And somebody asked me:

“Any tips for people who are super private naturally and struggle to find their real voice??”

What a good question Sadia! (Who does financial models for entrepreneurs!)

Let’s dive in:

Why create content in the first place

First of all, if you’re someone who wants to sell anything to anyone, including your time, you should be making content and sharing online.

Not necessarily things like:

“How to be a millionaire before age 7”

But more like:

“How I overcame grief & depression to find purpose”

For me, the best kind of content is:

• real

• vulnerable

• story-based

• and a mix of written & video

I’ve talked about this many times before, but sharing your story and ideas online will get you more opportunities than you can imagine.

Great. But what if I’m a private person, Will, you asshole?

Good question. (I deserved that).

First off, I’m not a private person. My family has always been oversharers; artistic, emotional, lefty Jews who tell everyone everything (whether they want to hear about it or not).

However, many of my speaking clients ARE private people, as is my wife (who is probably gonna be mad that I shared even that with you).

Things I’ve heard that private people want:

• to stay “behind the scenes”

• for their work to “speak for itself”

• NOT to “use” their past tragedies & traumas for “pity or profit”

And I truly get all that. I feel it myself. But it’s worth it! So:

Here’s my advice for sharing personal content online:

1. There’s no binary “share or don’t share”. You can share as little or as much about your life as you want, as long as it’s more than zero.

2. To start, try sharing:

   • observations

   • low-stakes opinions

   • daily experiences that aren’ revet tooaling

   • basic facts that anyone you meet might know (nationality, profession, age, etc)

   • Remember: people online know NOTHING about you. That needs to change if they’re going to connect with you.

3. Remind yourself CONSTANTLY of your WHY, i.e.:

   • “Why am I sharing content online? Is it to make money, build an audience, grow my business, connect with strangers, or express myself?”

   • This will keep you motivated and help reduce the cringe

After sharing this, Sadia said:

The cringe IS real. And it doesn’t fucking matter.

Your life will be better after learning to share your story online.

That’s worth all the bullshit.

That’s IT for this week!

Please reply or share this email if you liked it, and as always…

Greenblast OUT 🚀