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Oliver Buchannon
Will Greenblatt

I help entrepreneurs become clear & confident communicators, so they can raise money, win customers, and grow their business.

The "Bookability Formula" for speakers

Aug 14, 2025

•

5 min read

The "Bookability Formula" for speakers

A book about getting booked by a highly-booked former booking agent

Will Greenblatt
Will Greenblatt
Your workshop needs a NAME

Aug 8, 2025

•

8 min read

Your workshop needs a NAME

How to come up with a brief, bold, and BOOKABLE talk title

Will Greenblatt
Will Greenblatt
Wtf is a "CTA"?

Jul 25, 2025

•

6 min read

Wtf is a "CTA"?

How to stop leaving $$ on the table at the end of your talks

Will Greenblatt
Will Greenblatt
Don't make this speaking mistake.

Jul 18, 2025

•

6 min read

Don't make this speaking mistake.

End your talk with a BANG, not a whimper.

Will Greenblatt
Will Greenblatt
How to make more money as a business owner.

Jul 11, 2025

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6 min read

How to make more money as a business owner.

The 4 benefits of SPEAKING as an additional revenue stream

Will Greenblatt
Will Greenblatt
How to market a KEYNOTE vs a WORKSHOP

Jul 3, 2025

•

4 min read

How to market a KEYNOTE vs a WORKSHOP

Part 2 of the "Speaking vs Training" conversation

Will Greenblatt
Will Greenblatt
I'm back from the woods

Jun 26, 2025

•

6 min read

I'm back from the woods

Reflections from my trip to Camp Wanapitei

Will Greenblatt
Will Greenblatt
The hardest stories to tell

Jun 19, 2025

•

4 min read

The hardest stories to tell

Talking about my brother to the camp he died at, 20 years later

Will Greenblatt
Will Greenblatt
'Speaking' vs 'training'

Jun 12, 2025

•

6 min read

'Speaking' vs 'training'

Or: How to get paid to speak, without being famous or a big corporate cheese.

Will Greenblatt
Will Greenblatt
How to POSITION yourself as a professional speaker

Jun 5, 2025

•

4 min read

How to POSITION yourself as a professional speaker

In a way that feels both authentic and impactful

Will Greenblatt
Will Greenblatt
A TRULY shitty cold email

May 22, 2025

•

8 min read

A TRULY shitty cold email

4 mistakes to avoid from a cynical use of Personal Storytelling

Will Greenblatt
Will Greenblatt
Best storytelling book EVER.

May 15, 2025

•

6 min read

Best storytelling book EVER.

3 lessons from "A Swim In A Pond In The Rain"

Will Greenblatt
Will Greenblatt
I paid $8K to speak at a retreat.

May 9, 2025

•

7 min read

I paid $8K to speak at a retreat.

Was it worth it?

Will Greenblatt
Will Greenblatt
I've never told my story like this.

May 2, 2025

•

14 min read

I've never told my story like this.

I wrote a "mini-memoir" for my corporate retreat workshop. Here it is.

Will Greenblatt
Will Greenblatt
Should you PAY to speak onstage?

Apr 24, 2025

•

6 min read

Should you PAY to speak onstage?

I am, next month. Here's why.

Will Greenblatt
Will Greenblatt
Your stories are BORING.

Apr 17, 2025

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4 min read

Your stories are BORING.

(Sorry for the clickbait title. But here's a list of ways to tell better stories)

Will Greenblatt
Will Greenblatt
"Don't steal the struggle"

Apr 3, 2025

•

5 min read

"Don't steal the struggle"

Why speakers, writers, coaches, & creators should avoid ChatGPT like the f*cking plague

Will Greenblatt
Will Greenblatt
The "Halo Effect": Why speaking onstage is the best sales pitch

Mar 27, 2025

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5 min read

The "Halo Effect": Why speaking onstage is the best sales pitch

Will Greenblatt
Will Greenblatt
How I'd build my public speaking career from ZERO in 7 steps

Mar 20, 2025

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6 min read

How I'd build my public speaking career from ZERO in 7 steps

...if I could start over from scratch.

Will Greenblatt
Will Greenblatt
From consulting to workshops

Mar 13, 2025

•

6 min read

From consulting to workshops

How to bring what you teach clients 1:1 onstage

Will Greenblatt
Will Greenblatt
How to speak at B2B conferences

Mar 6, 2025

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5 min read

How to speak at B2B conferences

Using cold email to find these gigs, and: is it worth it?

Will Greenblatt
Will Greenblatt
How to ENGAGE your audience

Feb 27, 2025

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5 min read

How to ENGAGE your audience

Let's deconstruct some corporate bullsh*t, shall we?

Will Greenblatt
Will Greenblatt
Oh Canada. What a story.

Feb 21, 2025

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5 min read

Oh Canada. What a story.

The power of story in sports, business, and life, and what a hockey game means to us right now

Will Greenblatt
Will Greenblatt
"What should I speak about?"

Feb 14, 2025

•

5 min read

"What should I speak about?"

The Aspiring Speaker's Struggle (ASS for short)

Will Greenblatt
Will Greenblatt
"Share your scars, not your wounds."

Feb 7, 2025

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4 min read

"Share your scars, not your wounds."

The best advice on vulnerability for public speakers

Will Greenblatt
Will Greenblatt
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